Similar to her last performance Nomads, Sam Scheuermann is exploring the links between public and private, intimacy and staging. This time with a main focus on the private space: the house.

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The private space is becoming more and more public. Livingrooms, influenced by companies like IKEA and media like Airbnb, Pinterest, Couchsurfing, Instagram and Facebook, are becoming more and more alike.

We are sharing pictures of our interior and are getting tips from our friends. And still, while copying and sharing, our home is becoming a showpiece of our unique identity: look, this is me.

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By sharing we are colonizing the public space with the private. We therefore want to feel at home on the streets and want to be able to express ourselves. Coffee-stalls are trying to be homey by stalling big sofa’s, indoor plants and a stuffed bookcase. The world becomes the livingroom.

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This movement raises questions about authenticity and staging. Can we still see the house as an expression of ourself? Or is the self a sum of others? Are we by switching and moving between identities getting closer to our true self? Does a livingroom provide a random stranger peeking through the curtains an intimate look into our lives, while the same room shines on Instagram? Is our house changing into a styled show case?